Di Petroff PR understands the luxury lifestyle experience, offering an authentic hands-on approach to Press, Communications, Brand Strategy, Idea Generation, Content Creation, and Experiential Partnerships. Our expertise will amplify your message, create authentic content, and navigate the noise. Think of us as an extension of your in-house team; we provide critical PR support that is personalized, strategic, and performance-driven.

About Di Petroff

Whether it’s developing press strategies to accelerate brand connection through meaningful stories and experiences, ensuring consistent messaging across all platforms, delivering ideas that drive consumer behavior no matter the category or identifying synergies to create impactful influencer relationships, I am passionate about the discovery and value of each brand story.

Di Petroff is an accomplished communications and public relations expert with over a decade of experience in the Beauty & Wellness, Fashion, Hospitality & Travel, Philanthropy, Art, Design & Culture, Technology and Lifestyle categories.

Petroff began her career at GQ, supporting the fashion team led by Creative Director Jim Moore. Di went on to work directly for GQ’s legendary Editor, Art Cooper, where she collaborated with many of the world's most talented writers, photographers, designers, and celebrities to help produce the magazine’s signature Hollywood and Men of the Year special issues. Following her editorial career, she became the Director of Events and Strategic Partnerships at SHVO, a luxury real estate marketing company, working with high-end hospitality brands including Armani Casa, Aman Resorts, Nizuc, and W Hotels.

Di Petroff, an entrepreneur at heart, leveraged her unparalleled strategic vision to create Brandstyle Communications, where she led in building the company’s client portfolio and reputation for setting trends. During her tenure at the agency, she developed and spearheaded the PR strategy behind the successful launch of Hunter Boots in the U.S. and led integrated media campaigns for brands including Lilly Pulitzer, Criquet Shirts, The OutNet, Serena & Lily, Wölffer Estate Vineyard, Joey Wölffer’s The Styleliner, Tata Harper, The Chatwal, Homenature, La Cornue, and Technogym to name a few.

Since launching her eponymous company in May 2015, Di Petroff continues to lead a team of results-driven, collaborative, and creative PR professionals who take time to thoughtfully tailor each pitch for clients like Campo Collection, Olivier Widmaier Picasso, The Bridgehampton Inn and Restaurant, Polo Presented by Cartier benefitting Robin Hood, Alzheimer’s Drug Discovery Foundation (ADDF), and The Brazilian Court Hotel among others. Di creates maximum impact by personally overseeing every detail that drives commercial success in an ever-evolving consumer market .